Women make Greener Business Decisions
A new US based study has just been released by international market research agency HANSA-GCR, designed to benchmark green business technology purchasing trends.
It makes several interesting findings, including:
a) Female decision makers are more environmentally-conscious than males.
b) "Green" has arrived as a business issue.
c) "Green" is good for business and image.
64% of respondents agree with the statement that being perceived as green helps their brand. Only 9% disagreed. Decision makers valued real actions over mere commitment to action. It is no longer sufficient to have a "commitment to product stewardship". Responsible managers put emphasis on supporting conservation and recycling, offering environmentally conscious products, and carbon footprint reduction.
52% believe that their supply chain's environmental impact is part of their own impact.
d) No recognized industry leaders among tech companies
The survey polled 600 respondents, screened to ensure influence in supply chain decisions. Half of the respondents represent small to medium sized companies (100 - 999 employees) and the other half work for large companies (>1000 employees).
Article Date: 18 July 2008
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