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The more I learn about the terrible damage man is inflicting on the earth and its biodiversity, it makes me really sad to think that ou...

Warner Music Group has announced the latest initiative in its attempts to integrate sustainability into its business practices, with an event held after a major music awards.

The entertainment company plans to hold a "zero-waste" party following this year's Grammy ceremony, which is being held in Los Angeles on Sunday (February 10).

Among the measures it is undertaking to achieve this goal include the use of energy efficient lighting, carbon-offsetting the event's energy usage and ensuring all products used during the party are sourced through green supply chains.

The company's initiative was welcomed by the governor of California, Arnold Schwarzenegger, who said: "California has consistently led the nation in environmental protection and we have learned that we can help our environment while at the same time protecting the economy and our lifestyles.

"I am very pleased that Warner Music Group, working with city, state and local leaders, has taken this issue to heart and is turning consumption into conservation on the important pop culture stage at this 'zero waste' event."

Warner Music Group has already undertaken a series of measures aiming to increase the sustainability of its day-to-day business, including utilising 30 per cent post-consumer paper packaging in all its CD and DVD products.ADNFCR-1231-ID-18456882-ADNFCR

Article Date: 06 February 2008

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