Using recycled, maintaining quality
Case study: O2
02 is a leading provider of mobile services in the UK. In 2005 02 explored how recycled paper could be used in its marketing materials. By using recycled materials 02 hoped to reduce the environmental impact of its business activities.
02 use a wide range of marketing material for customer welcome packs, brochures and leaflets. For the uptake of recycled paper to be successful high-quality sources of paper would have to be used to ensure that the brand image was maintained.
Following consultation of key marketing staff it was agreed that the new recycled grade was as good as the virgin product both in appearance and print quality. The new recycled paper required no adjustments to the existing print processes. This meant that print jobs continued to be run on time and on budget.
02 now uses 50% recycled content paper for all customer-focused marketing material in the UK
500 tonnes of waste paper are now diverted from landfill every year
Article Date: 20 December 2007