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Mickey

As founder of GreenBuying.co.uk I have always been focused on two simple beliefs: first, that organisations create the biggest carbon a...

Sony Europe has launched an initiative aiming to improve the communication of its efforts to increase sustainability in its business and retail practices to consumers.

The electronics manufacturer has introduced three themes, product, process and planet that, it hopes, will better represent the environmental impact of both the manufacturing and consumer use of its goods.

Among the previous achievements the company hopes to promote are reducing the power consumption of their LCD TVs, green purchasing of energy and its commitment to reducing greenhouse gas emissions from its worldwide sites by seven per cent before 2010.

"Sony has a strong track record of environmental initiatives in Europe, which go beyond mere legal compliance," said Serge Foucher, executive vice president of Sony Europe. "But this marks the first time we address consumers directly across various channels to enhance communication of meaningful environmental information."

"This should ultimately help the consumer to make the right decision when it comes to their own contribution to sustainability through their purchase," he added

Sony was a joint organiser of the recent Climate Savers summit, held in Japan, which saw a total of 12 major companies, including Hewlett Packard, Nokia and Nike, sign up to a commitment to try to reduce carbon emissions.ADNFCR-1231-ID-18476152-ADNFCR

Article Date: 20 February 2008

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