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The more I learn about the terrible damage man is inflicting on the earth and its biodiversity, it makes me really sad to think that ou...

Small businesses should make sure that they bear corporate social responsibility in mind - and they should also focus on sustainable business practices, one important Irish politician has said.

Michael Ahern, minister for innovation policy, was speaking at the 10th CEB National Enterprise Awards at Dublin Castle.

"Corporate social responsibility is a challenge to us all to think beyond our routine confines and to look afresh at how our business activity impacts on our world," he commented.

"It compels us to question our business practices and to explore whether we can do things better and whether we can make more of our resources - human, environmental and material.

"It is not a philanthropic pursuit but rather a sound means of driving a business forward and sustaining its output and potential, largely through innovation."

Companies that implement successful sustainability programmes greatly increase their attractiveness to prospective clients and improve their customer loyalty, Mr Ahern said.

Article Date: 19 November 2007

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