KLM reinforces corporate social responsibility commitment
Dutch airline KLM has introduced a new carbon-offsetting scheme for its passengers which, it claims, reinforces its commitment to encouraging sustainability in aviation.
The carrier will offer the new initiative, known as CO2ZERO, to its customers as part of its on-line booking and check-in service, with all of the money accumulated by the programme re-invested in offsetting projects.
KLM claims that the fact that all the offsetting projects funded by CO2ZERO will adhere to the Gold Standard of carbon compensation schemes, as well as being backed by the World Wildlife Fund (WWF), proves that their efforts have credibility.
"KLM is recognized best-in-class in terms of energy-efficient flying," argued the airline's president, Peter Hartman. "Our track record has for example convinced the WWF in the Netherlands to join forces to jointly demonstrate that things can also be done differently in the airline industry.
"Only through this harmonious interaction with our stakeholders it is possible to continue stepping forward towards a sustainable aviation."
The launch of KLM's carbon-offsetting scheme comes in the wake of British Airway's recent re-launch of its carbon compensation programme to benefit a new range of environmental projects worldwide.
Article Date: 03 March 2008
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