'Green-friendly' thinking set to drive business innovation in 2008
Environmentally-friendly solutions are set to be a driving force behind companies' new initiatives in 2008, according to a leading innovative solutions provider.
NineSigma claims it has received a growing number of requests from companies around the world for new business ideas that consider sustainability and green issues, fuelled by both changes in government regulation and growing consumer demand.
Issues that companies have cited as being particularly important include reducing their carbon footprint, introducing greener electronics and lowering sulphur levels in diesel fuel.
"In the past, companies have utilised NineSigma's Request for Proposal (RFP) process to seek out solutions for their products that would drive faster speed to market and address a cost effectiveness problem," said Paul Stupay, vice president of business development at the company.
"Today, customers are coming to NineSigma and saying 'Make my product greener.' In the coming year, we expect to see an even bigger surge in eco-friendly RFPs," he added.
Paul Stiros, chief executive at the firm, added: "With increased pressure to deliver green solutions, it is imperative that companies look outside their four walls for new technologies and processes being developed in other parts of the world and in other industries."
Article Date: 21 December 2007
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