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The more I learn about the terrible damage man is inflicting on the earth and its biodiversity, it makes me really sad to think that ou...

Google has announced that it will sink billions of dollars into developing renewable energy sources, in a bid to promote its corporate social responsibility and boost sustainable procurement.

The company's new initiative, named Re, will focus on thermal, geothermal and wind energy - as well as various other technologies as they emerge. It says it will spend "tens of millions" on research & development, and will also pump "hundreds of millions" into renewable energy projects that are likely to turn a profit.

"We have gained expertise in designing and building large-scale, energy-intensive facilities by building efficient data centres," Larry Page, Google co-founder, commented.

"We want to apply the same creativity and innovation to the challenge of generating renewable electricity at a globally significant scale, and produce it cheaper than from coal. There has been tremendous work already on renewable energy. Technologies have been developed that can mature into industries capable of providing electricity cheaper than coal.

"Solar thermal technology, for example, provides a very plausible path to providing renewable energy cheaper than coal. We are also very interested in further developing other technologies that have potential to be cost-competitive and green."

Article Date: 04 December 2007

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