Google announces 'core initiatives'
Google has unveiled five key areas that it aims to focus its philanthropic efforts on over the next five to ten years, including combating climate change and providing services for developing countries.
Today's (January 18th) announcement comes as part of the company's commitment to invest approximately one per cent of its equity and one per cent of its annual profits into projects worldwide.
The latest set of initiatives includes $25 million (£12.5 million) of funding for new grants and investments, and will see the company support projects such as the search to produce cheap renewable energy and accelerate the use of electric vehicles.
"These five initiatives are our attempt to address some of the hard problems we as a world need to face in the coming decade," said the company's Dr Larry Brilliant.
"We have chosen them both because we think solving them will make a better, fairer, safer world for our children and grandchildren," he added. "But also because we feel that these core initiatives fit well with Google's core strengths."
Google's donations, logistical support and technical advice for projects are made via its philanthropic arm, Google.org.
Article Date: 18 January 2008
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