Firms must be honest about green credentials
Companies embracing green purchases must also be careful not to exaggerate their environmental capabilities, it has been claimed.
According to Envirowise, ecological procurement is on the rise but companies must not overstate their effect on the eco-system.
Dr Martin Gibson, programme director for the company, revealed that talking up green credentials can result in a loss of income.
He said: "Environmental credentials, and credibility, are increasingly important in today's consumer driven society.
"But beware: if the public finds out that your use of polar bears or other heavily environmentally-loaded imagery of choice in your advertising campaign is gratuitous, then you can expect sales to drop."
Meanwhile, according to NineSigma, companies putting new inititatives into place in the next 12 months are set to consider the environment.
The company claim that a number of firms are looking for innovative ways to reduce their emissions in the new year.
Article Date: 24 December 2007
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