EDF launch sustainability campaign with recycled ad
EDF Energy has launched a multimedia advertising campaign with an advert made entirely from recycled film clips.
The power supplier claims that the advert, created by agency Euro RSCG, articulates its commitment to helping to reducing carbon emissions from its electricity production by 60 per cent by 2020.
Announcing the launch of the promotional video, the company also highlighted its commitment to reducing carbon emissions from its corporate activities, as well as developing new low carbon products for customers.
"The advert aims to demonstrate EDF Energy's commitment to tackling climate change, as well as encourage UK households to take responsibility for their own environmental actions," said Eva Eisenchimmel, chief operating officer, customer's branch at EDF Energy.
"Were aiming to achieve a 60 per cent reduction in carbon intensity from our electricity production by 2020 and are taking action across the business to combat climate change," she added. "For example, were aiming to reduce CO2 emissions from the companys offices and depots by 30 per cent by 2012."
Last year EDF Energy announced a series of climate commitments which, it claims, are the largest package of environmental initiatives undertaken by any UK company.
Article Date: 04 January 2008
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