'Eco-friendly' bottled water launched
A new bottled water has been launched, with its manufacturers claiming the drink offers the sector's first environmentally-friendly packaging.
Park City IceWater is packaged in vacuum sealed pouches, rather than plastic bottles, with the Utah-based firm claiming that their new offering produces 96 per cent less waste and requires 75 per cent less energy to produce.
And while the new GlacierPak is not biodegradable, it is recyclable, with the company issuing statistics indicating that every tonne of plastic bottles that are recycled saves roughly 3.8 barrels of oil.
In a statement, Park City said: "The key angle is that this packaging creates less pollution, reduces waste and protects our increasingly fragile ecosystem."
"Many people are very sensitive to 'earth friendly' products and the press has been relentless at reporting the negatives in the industry. This product answers those calls."
Last year, Coca Cola revealed plans to reduce the weight of their glass contour bottles by 20 per cent in an attempt to increase the sustainability of their production.
Article Date: 24 January 2008
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