Coca-Cola in eco bottle redesign
Coca-Cola has announced that it is reducing the weight of its glass contour bottles by 20 per cent in order to make them more environmentally-friendly.
The 330ml bottle will be 13mm shorter and 0.1mm wider than original, with Coca-Cola, Coke Zero and Diet Coke bottles all made in the new lighter-weight format.
Instead of weighing 263 grammes, the new bottles will each weigh around 210 grammes each, according to Coca-Cola. The firm's contour bottle was first brought out in 1916. Converting to the new packaging would help green procurement and cut raw glass usage by roughly 3,500 tonnes per annum.
CO2 emissions will fall by an estimated 2,200 tonnes annually.
"We are so committed that we're even adapting our most precious asset, the glass Coca-Cola contour bottle," Coca-Cola supply chain project manager Gareth Snowdon commented.
"Technology has helped us improve on one of the world's greatest designs, allowing us to keep its hourglass figure whilst significantly reducing its weight."
Article Date: 04 December 2007
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