CeBIT features green IT theme
This year's CeBIT trade fair in Hanover, Germany has placed environmental issues and corporate social responsibility at the top of its agenda.
The six-day fair showcases the best technological advances in both software and new digital equipment, featuring some 5,845 exhibitors from over 77 separate nations.
No subject has received higher prominence at the event than sustainable IT practices, however, with awareness growing among small businesses and technology executives that their sector contributes an ever-increasing amount to global carbon emissions.
German magazine Stern recently warned that global internet usage requires the equivalent of some 14 power stations running round the clock to sustain - giving the sector a carbon footprint equivalent to the airline industry.
"When you look at non-travel power consumption in the world today perhaps PCs and IT are the most rapidly growing power consumers on the planet," Microsoft chief executive Steve Ballmer told journalists.
He added: "We think we have a real responsibility... to reduce power consumption by the IT industry."
Article Date: 06 March 2008
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