Business need to 'embed' sustainable practices
Companies need to make sustainable business practices and principles an intrinsic part of their organisation to ensure the success of efforts to consider them within their firm's day-to-day operations.
That's the message from Janet Blake, head of Global Corporate Social Responsibility at BT, who told Business Green that the success of sustainability plans hinged on the role played by senior management.
She also emphasised the importance of employees adopting new, more sustainable, ways of working, claiming that 2008 will see businesses consider both social and economic sustainability as well as environmental issues.
"I think we'll see a shift from the current emphasis on environmental responsibility to a broader focus on making businesses more socially and economically sustainable as well," Ms Blake told the website.
"Unless businesses start to really embed sustainable business principles and practices in their organisations, the scepticism about 'greenwash' is unlikely to go away fast," she added.
Figures published last week by Chatsworth Communications revealed that the UK's leading companies are set to make sustainability a priority this year, with 25 per cent of firms looking to make their office premises more energy efficient.
Article Date: 07 January 2008
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