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As you can see from looking through our website, we sell alot of eco business products and services - indeed this is all that we do. We...

A number of well-known companies have joined an initiative aiming to develop a standard for assessing the carbon footprint of goods and service throughout their lifetime.

Seven firms, including British Sugar and Morphy Richards, have signed up to trial the Publicly Available Specification 2050, a plan being helmed by the government-backed Carbon Trust, Defra and BSI British Standards.

They join several other major businesses, including Boots, Coca Cola and Tesco in the trials that aim to eventually produce a standard that is both scientifically water-tight and can be applied across a range of industry sectors.

In a statement, Peter Watson of British Sugar said: "Our focus on reducing our energy usage has delivered significant results and we are keen to support the development of a common standard for carbon footprinting."

Phil Green, chief executive at Morphy Richards, added: "Although we are a UK based electrical appliances brand, our footprint has a global impact. That’s why we need to shape our strategy in the context of climate change and sustainability."

Last week 20 of the UK's leading food and drink manufacturers, including Coca Cola and Kraft, signed up to a new government-backed initiative aiming to improve their water efficiency.ADNFCR-1231-ID-18452696-ADNFCR

Article Date: 04 February 2008

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