BA unveils new green initiative
British Airways has announced a series of initiatives aimed at improving its environmental performance.
The airline, the UK's largest carrier, has unveiled an upgraded carbon offsetting scheme, as well as support for efforts to reduce deforestation in Brazil and research into low-carbon aviation fuels.
Announcing the new measures, the company's head of corporate responsibility, Silla Maizey, claimed that they put it at the forefront of the aviation industry's efforts to reduce its impact on climate change.
"We were the first airline to offer carbon offsets, and we intend to remain at the forefront in this area," she said. "Customers will find our new scheme a simple one-click process on ba.com."
Hilary Benn, environment, food and rural affairs secretary, added: "I hope this welcome scheme will encourage BA customers to offset their flights and so help to tackle emissions from aviation."
The new offsetting scheme is being operated in conjunction with global investment bank Morgan Stanley, and will use United Nations-certified emissions reductions.
Article Date: 15 January 2008
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