Waitrose caviar signals sustainable seafood 'boom'
Waitrose has become the UK's first supermarket to sell sustainable caviar, in a move that has been hailed by marine wildlife experts as further proof that the UK retailers are increasingly considering sustainable procurement.
The new sustainable Prunier caviar is produced by farmed sturgeon and will be put on sale in 15 of the supermarket's London stores over the Christimas period.
"When it comes to choosing fish for our supermarkets, sustainability is always a key consideration for us," said Jeremy Langley, a specialist fish buyer at Waitrose.
The move was welcomed by the Marine Stewardship Council who, earlier this month, announced the launch of the 1,000th product to carry their eco-label for sustainable seafood.
"It took seven years to get from the first product to 500, now - just nine months later - retailers have doubled that number," Rupert Howes, chief executive of the MSC, told the Retail Bulletin.
"No one predicted this rapid growth in demand for certified sustainable seafood," he added.
Article Date: 19 December 2007
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