Recycling at festivals 'could become the norm'

Drinks can makers say music festival fans could eventually make recycling rubbish the norm with a little encouragement.

The BCME (Beverage Can Makers Association) said habits adopted in the home should be carried over to music events.

Research from the association shows if all revellers who turn up to London's O2 Wireless Festival recycled a drinks can it would save enough energy to power the stage for 34 hours.

Speaking on behalf of the BCME, Radio One DJ Reggie Yates said: "It's just something that we all do and I think, as time goes by, festivals will make it the norm."

A survey from industry campaign group AGreenerFestival.com has previously shown 82 per cent of UK music fans think waste from festivals has a negative impact.

The BCME is a non-profit association aiming to promote the beverage can in Europe and provide market data.

Its three members are BALL Packaging Europe, CROWN Bevcan Europe and Middle East and REXAM Beverage Can Europe and Asia.
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