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Retirement and becoming a parent are the two milestone events that cause people to take stock of the impact they are having on the environment, it has been claimed.

Five separate studies from Defra reveal that the "desire to save money, ensure good health and the 'feel good factor' of doing the right thing" are also things that can possible induce pro-environmental attitudes and behaviour.

Most members of the public believe that they have a responsibility toward the environment and also that the government should lead when it comes to protecting the environment.

"This research shows public expectations of government are high and we should be leading by example," environment minister, Joan Ruddock, said.

"We need to help people understand the impacts of their own behaviour and suggest simple, affordable ways of making a difference.

"The government's 'Act on CO2' carbon calculator encourages people to find out about their carbon footprint and how to reduce their CO2 emissions. Over half a million people have already visited the calculator website. With 40 per cent of emissions arising from our homes, the use of appliances and personal travel, everyone can contribute to reducing emissions."
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Article Date: 27 November 2007

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