Nokia commits to energy saving plan
Nokia, the Finnish telecommunications company, has announced a raft of measures as it aims to improve its environmental record.
The initiatives adopted by the firm as part of the WWF Climate Savers programme will affect both its business practices and the items it produces for the market.
As such Nokia aims to instigate a 50 per cent reduction in the energy used by their mobile phone chargers, as well as ensuring half of their facilities are powered with green electricity by 2012.
The firm also hopes to reduce its sites' total energy needs by six per cent before 2012, with Kirsi Sormunen, Nokia's vice-president of environmental affairs, claiming small-scale efforts could lead to a large-scale impact.
"This is not about grand gestures but everyday things that when multiplied by the scale of our operations, or the 900 million people using Nokia devices globally, can have a major impact," he said.
Earlier this month, British Telecom announced it would be attempting to increase the energy efficiency of the products it produces, aiming for 90 per cent of its home phone range to be comprised of low-energy models by July of this year.
Article Date: 29 January 2008
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