Media has 'crucial role' in eco-drive

The media has a vital role to play in ensuring that green issues remain in the public consciousness, it has been suggested.

A business development consultant at Carbon Footprint said that people would be forced to face up to the issue as long as long as climate change and corporate social responsibility remain in the public eye.

Simon Stokes described global warming as being "one of the biggest challenges facing mankind today" and he said raising awareness among both corporations and individuals was paramount to winning the fight against it.

"As long as the media keep talking about these issues people will have to keep listening," he said.

The consultant made his comments following the release of new research which found that almost one in three Brits feels green issues are getting 'too much coverage' - and half of that group openly admit to being "bored of hearing about it".

According to the Energy Saving Trust, average global temperatures have risen by about 0.7 per cent over the duration of the past century.
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