Early green adopters 'have competitive edge'

Firms who are quick to adopt the latest energy-efficient technologies will have a competitive edge in their respective sectors, it has been claimed.

Reducing power consumption in IT departments is rapidly establishing itself as one of the most effective ways of cutting back on energy waste - and new research has found that more and more companies are already taking the necessary green strides.

Shipments of power-over Ethernet ports - which are capable of consuming over ten times the energy of their traditional counterparts - have tripled over the past three years, In-Stat.com has found.

The digital communication market research firm said these trends are set to continue as governments push forward environmental legislation, leaving firms that are slow to incorporate the technology lagging behind and ultimately facing an up-hill battle to remain competitive.

"As many businesses develop green initiatives using best practices published by organisations like the Green Grid, IT managers will be forced to absorb some degree of responsibility for their organisation's power usage," commented In-Stat.com analyst Victoria Fodale. "The role of energy efficiency will grow considerably in importance for future equipment purchases."
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