Brits believe internet shopping can reduce carbon

A new survey has revealed that a significant number of consumers in the UK believe that by shopping online they are reducing their carbon footprint.

The study by GfK found that of the 2,270 households surveyed, 69 per cent said they thought online shopping had environmental benefits, the Retail Bulletin reports.

An additional 43 per cent said they believe online shopping can reduce their own carbon footprint.

James Rudd, commercial director at GfK, said that while online shopping has been "synonymous" with making savings, it is now being associated with helping to save the environment.

"It is perhaps uniquely British that we feel we can help the environment by shopping, but it is certainly an important factor in choosing to shop online," he commented.

Earlier this month, Adrian Arnold, head of trade marketing at the Energy Saving Trust, urged people to look out for the most energy-saving appliances on the market.

The expert said that these should display the Energy Saving Recommended logo.
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