Accor claims hotel sustainability success
Global hotel group Accor has lauded the success of its sustainability efforts after a recent poll ranked it as one of the world's top 100 most sustainable companies.
The firm achieved the accolade in last month's Innovest Strategic Value Advisors Global 100 list, and claims that it particularly reflects the success of its international Earth Guest programme, launched in 2006.
As part of the initiative the chain has aimed to encourage innovations that improve both customer service and the wider environment and population.
"This programme is part of our global best practice," said Accor's Paul Richardson. "We initiate projects that address issues specific to the people and places in our local communities.
"A commitment to sustainability is becoming ever more crucial for businesses, both to protect our environment and society and because of the increasing regulations by government and other companies," he added. "Sustainability is both an ethical and a business responsibility."
Recently Hilton Hotels' Egyptian operations announced financial donations to local charities as part of the chain's commitment to corporate social responsibility.
Article Date: 14 February 2008
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